In 2018, my documentary American Circumcision trended on Netflix. It was on the platform for 1.5 years. Netflix does not release viewership data, so I never knew exactly how many people saw it, but based on the amount I saw on social media and the fact Netflix had 139 million subscribers in 2018 I knew it was a lot.
Since 2018, Netflix has released more data for its trending films — data that an AI could use to estimate the likely viewership of a previous trending film. To get an estimate for how many saw the documentary, I asked ChatGPT “How many views would a film have needed to trend on Netflix in 2018?” It wrote:
In 2018, a film needed around 10-15 million views within its first week to trend on Netflix, based on viewership patterns and competition at the time.
When I followed up with the question: “If a documentary film trended in 2018 and was on the platform for 1.5 years, how many likely saw it?” it replied:
If a documentary trended in 2018 and was on Netflix for 1.5 years, it likely received 50-100 million views, considering its initial popularity and continued accessibility on the platform.
American Circumcision likely received 10-15 million views in the first week and 50-100 million during its run on Netflix.
Of course, this is just according to AI. Only Netflix has exact numbers.
Watch the film here.