Media will be able to fake anything once two technologies become mainstream – Face2Face and Adobe VoCo.
Face2Face lets you replace the facial movements of a real public figure in real time. Watch video of it in action here:
Adobe VoCo is photoshop for voice. It lets you create audio of a public figure saying any quote you want in their voice. Watch a video about it here, it’s magic:
With the combination of these two technologies you will be able to make a convincing video of any public figure saying or doing anything you want. Anything.
As a filmmaker this excites me. I could have real public figures interact with the characters in my movie. Cool. But this tech won’t just be limited to clearly fictional films. This will appear on twitter. This will appear in memes. This will create the greatest era of fake news the world has ever seen.
It used to be the only news you could trust was that you saw with your own eyes. Yes, there were newspapers, but they were known to be highly partisan and full of lies. Then recording came along and everyone could see what happened. “Let’s check the tape.”
I believe we are going to go back to an era where all you can trust is what you’ve seen and experienced firsthand. Where video of something happening is only as reliable as the hearsay of someone telling you they saw something once.
People already complain that those with difference ideologies are living in their own realities. When this tech goes mainstream, we really will create our own reality. Which reality is true? You choose.
More articles on this:
- New Digital Face Manipulation Means You Can’t Trust Video Anymore
- Welcome to the New Era of Easy Media Manipulation
- Real or Fake? AI Is Making It Very Hard to Know
P.S. If you want a taste of what might happen, just ask yourself one question – how would 4chan use this technology?
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